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I am a hairdresser living and working in Los Angeles.

My career began in 2003 while I was studying fine art in Florence, Italy. An inspirational salon experience refocused my creativity toward hair.

In 2011 I created REVERIE haircare. All products are carefully handcrafted in California using botanical ingredients, ethically sourced from sustainable origins around the world. REVERIE has a strong commitment to sourcing the highest quality ingredients that are both natural and innovative. Transparency is key, and we choose to responsibly partner with organic, Fair Trade, EcoCert and small family farms across the globe. This commitment ensures only the highest quality ingredients are used and that these trades will continue to support families for generations to come.


Green Beauty is beauty.

All of my work is exclusively done by using hair care that is non-toxic, always formulated without: sulfates, silicones, phthalates, parabens, glycols, petrochemicals, artificial fragrance, dyes, animal derivatives, T.E.A, D.E.A. All REVERIE products are vegan, cruelty-free, and gluten free. In addition to above mentioned ingredients, REVERIE also adheres to the strict guidelines on banned ingredients set forth by the EU Cosmetic Directive.

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“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ”

Alvin Toffler